Social Influence Measurement

Can Social Influence Measurement systems  help  identify who influences whom internally or externally / inside or outside the organization leveraging the big data from the Social chatter that goes on in Social media space ? For example – If I retweet you or repost your status update , does Social Pulse infer that You influence me ? But what if same content gets shared multiple times on a social platform without attribution to the person who originally posted it or shared it ? Would Social Pulse identify who discovered and  shared the content first and determine influence ? Or Is Influence as a measure independent of who shares what / whose content & relies totally on engagement levels generated as a result of activities on Social platforms ? Social Capital and Social Influence –  are mutually exclusive ? Not yet , perhaps.Will Klout and Kred such companies gain prominence as Social Influence Analytics companies ?

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Recruitment Marketing

Here are the 5 interesting articles on Recruitment Marketing this week i discovered .  I follow +William Tincup & FistFul of Talent for interesting insights on HR .
Key Insights from my Experience with Digital Ecosystem –
1. Websites are repositories of dead content , hence rise of Web 2.0 , Emerging Technologies, Social Media platforms
2. Social & mobile  has forced people to form new habits , on an avg every person checks in their smartphone several times a day.
3. People lead to discovery of new content and content leads to discovery of new people – key is to  engage employees to share interesting content that shapes conversations in favor of  Employer Brand .
4. Talent cant be hired, Talent can only be courted . Talent looks for an overall  experience , when it is positive at early stages, candidate’s interest is piqued in the job/ role/  organization.
5. How does one cut through noise on the Social Media is the key. Key is to first identify the  communities of  talent and then do targeted messaging within those communities.
7. If communities don’t exist, one needs to work through creation and building the talent communities first across hot skills in demand from both current scenario as well as futuristic point of view.
8. Visually appealing content goes viral quickly on Social Media
9. Social Media is a great platform for Social Listening . 
10. Twitter & Google search results are quiet useful and generate many insights to  pick clues from & act upon.

My take –  Recruitment Marketing is an interesting role at the intersection of HR, Marketing and Branding 🙂 

 +Ruchi Bhatia