Invited to speak on Networking for Women – Discover your Gifts and then Offer your Gifts to the World

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People paid to Listen to me 🙂 My First

It is not what you know, it is about who you know
Networking is all about meaningful connections.
Don’t think of success in life only in terms of money and power but also fulfillment and meaningful relationships and connections in life
Successful people are part of diverse networks
In a world that speaks too much and hardly anyone listens, We all are starved for attention
Technology makes our lives hyper connected but humans feel isolated more than ever.
Use technology to make the right and meaningful connections.
3 types of People- Takers, Matchers, Givers – Be the Giver kind. It is the Givers who in the long run become successful in Life.
Network with a Strategic intent.
Become more proactive and selective about how you spend your #time,
Understand your anchor system, core values.
Personal Branding and Networking go hand in hand
Personal Branding is the most effective process to communicate your value
The powerful positive clear idea what comes to mind when people think of you.
Be YourSelf for everyone else is already taken – Oscar Wilde 
Stay Authentic ,  Identify your strengths ,what makes you unique.
Do you know your mix – Talent, Values, Passion, Strength, Ideals,  Experience
Discover your gifts and then offer your gifts to the world

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Social Media Challenge

Challenge & Goal –  To grow Facebook Followers and increase candidate engagement with IBM India Careers Page on Facebook

 

IBM India Recruitment has presence across all Social Media platforms on Facebook, Twitter, Linkedin with large following.  IBM India Recruitment  Facebook page  had large following of 80K followers in April . To grow more number of followers was a challenge.


Strategy – Growing Facebook Followers was a challenge, so the fist step was to identify opportunities through a quick audit and analysis . In April, deatiled Social Media Audit and Analysis was done to identify the strengths,  opportunities and find areas of focus to develop IBM India Recruitment Brand.   Social Media Experts know that  Content is the glue that binds it all together on Social Media  . During audit, the findings were that a coherent Content Strategy was missing despite presence across all Social Media Platforms. A content strategy was followed and insights were leveraged & applied  from Social Bakers 2 research articles for  postings on Facebook.  These 2 research articles were particularly useful and insightful .

Plan of Action  –
On Facebook Recruitment India page ,  the Content calendar was followed for various postings . A simple plan  of action was adopted –   to remain consistent , post interesting relevant content almost everyday . Reflect on these questions if you are in a Social Media role –  Are you sharing stories or content which is relevant to your target audience ? What  updates do your followers like to receive ? What kind of stories would they believe and like to listen to ? Do you know who our followers are ? Do you know your target audience  ?

The variety of content  was posted on IBM India Recruitment Facebook page eg Campus Hiring Events details, Events that highlighted IBM India Diverse culture, Job postings, Interview series with Experts, Technology that IBMers are passionate about, IBM Apple Deal, Walk in Interviews, Career Tips, Interview Tips , What makes one an IBMer and visually appealing content.  This variety of content on a consistent basis helped not only build engagement with followers over a period of 3 months, but followers count also increased.

The Result – We witnessed 50% growth in our Facebook Followers in a span of 3 months. Facebook followers grew from 80K to 120 K in a span of 3 month. Moreover, this  Growth is organic, without paid advertising . In short, The key to success on social media is Meaningful and Relevant Content, Consistency , Research backed action, Time Investment and Purpose.

Employer Branding


Today  I had an opportunity to attend webinar  on Employer Branding during  HR Conclave 2014 organized by ET  .

Special Address 5: Leveraging Employer branding to be an Employer of Choice and attract passive candidates
Naveen Narayanan, Global Head-Talent Acquisition, HCL Technologies made very interesting and relevant points wrt Employer Branding and how to leverage Social Media for Recruitment. 
I immediately followed him on twitter after listening to his talk .
 
Key points and insights  captured  

People use Social as Job boards
Social is a way to engage with Passive candidates
Employer branding influences passive candidates
Branding internally as important  and branding externally
Branding to internal employees so that they talk to their external networks eg through Linkedin
Is your Recruiting  information accessible on mobile ?
Let employees influence passive candidates through employer branding
You are curator of information today
People are talking amongst each other
You can only watch that space and curate that space
Campaign on Twitter – activity for 3 -4 weeks
5 jobs, mentoring also done on twitter to engage  passive candidate
Passive candidates suddenly becomes active when approached through social media, non conventional means eg twitter
Interacting directly with global candidates , trending on twitter , 25k followers, 25 publications wrote about the campaign and event which otherwise would have costed many more dollars , now that much publicity through social media campaign
Brings it to life how passive candidates can be engaged,
Less than 5000 K dollars were spent on campaign
Sodxeho uses pinterest
TechGig – holy grail for developers
Do u know hangouts  , watering holes where people are there
Are you hanging out there ?
B-Schools, how do you engage with students
In colleges, try and find people who have live business idea
Disruptive practices – supporting startup ideas in colleges
Why doesn’t recruiting team has hunters and farmers ?
Employees want to know other than role, job, money
How can I contribute in social arena
Employees want to make very active role  
Measurements?

Why your Chief Executive too should be on Social Media ?

Image courtsey : Abhijit Bhaduri

 

The title of the post is a new blogpost by Abhijit Bhaduri . He asks the big question –
Why are CEOs/ CMOs not present on Social Media ?
Read out the full article here  

My 2 cents –

Abhijit, I am glad you wrote this article. High time that CXOs onboard the Social media flight as you aptly mentioned concept of Leadership is evolving. Leaders like yourself who walk the talk are perfect role models when it comes to Social Media Adoption. Some would take to the new medium as fish to water . The authentic ones are out there, participating & shaping up conversations about their Brand . While others (risk averse) are still mulling over pros & cons , they may require Coaching & Handholding. I discovered an article which would interest you, it represents an interesting picture of engaged CEOs on Social Media . 

Ranking of the Top 60 CEOs on Social Media